Business Name: Alliance Treks and Expedition (P) Ltd
To meet Google Merchant Center’s transparency requirements, Alliance Treks and Expedition (P) Ltd has updated its website to clearly reflect its legal identity and also Misrepresentation Policy. The “About Us” section now includes the company’s full registered name, physical address in Nepal, contact email, official phone number, as well as valid tourism license numbers issued by the Nepal Tourism Board. Key team members including founders guides and support staff have introduced themselves with photos and short bios to enhance credibility and accountability.
Business Model and Customer Policies
We have clearly described our business model, which includes offering trekking, tour, and expedition services throughout Nepal, Bhutan, and Tibet. Dedicated policy pages have also been created for Terms and Conditions, Cancellation and Refund Policy, and Privacy Policy. The website footer clearly links these pages to ensure accessibility. The website helps customers understand their rights and responsibilities when they engage with our services.
Website Design and Security Enhancements
To maintain a professional and secure online experience, we have made significant improvements to our website. These include:
- A clean, modern, and user-friendly design
- Mobile responsiveness and fast page load speed
- Installation of an SSL certificate to ensure secure browsing and data protection
These updates align with Google’s standards for secure and trustworthy online stores.
Reputation and Trust Building
Alliance Treks has integrated real customer reviews on the homepage from trusted platforms such as Google, TripAdvisor, and Trustpilot. We’ve also displayed verification badges, including:
- Membership with TAAN (Trekking Agencies’ Association of Nepal)
- Authorization from the Nepal Tourism Board
These additions demonstrate our operational legitimacy and reinforce customer trust.
Google Merchant Center Business Information Update
The team has reviewed and updated all business information in the Google Merchant Center to match our website exactly. This includes:
- Domain verification of www.alliancetreks.com
- Addition of the company logo and cover photo
- Accurate address, email, and phone number
- Links to official social media profiles (Facebook, Instagram, etc.)
This ensures full consistency and alignment between our Merchant Center and web presence.
Product Feed and SEO Compliance
To avoid discrepancies, we have ensured that all trekking packages and services listed in the Merchant Center feed now match exactly with the corresponding landing pages on our website. Descriptions, titles, pricing, and availability are synchronized. We have also implemented structured data (schema markup) to follow SEO best practices, helping Google better understand and present our offerings.
Commitment to Compliance and Reinstatement Request
These corrective actions demonstrate Alliance Treks and Expedition’s full commitment to transparency, data accuracy, and user trust in alignment with Google’s Misrepresentation Policy and Merchant Center Guidelines. We respectfully request that our Merchant Center account be reconsidered for reinstatement.